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Adventist Review: Remaining Relevant over 170 Years Later
Justin Kim, editor of the Adventist Review, took the stage on Friday, October 6th, to address the World Church during the 2023 Annual Council and highlight past, recent, and future developments of the ministry.
Kim emphasized that, though it has been around for 175 years, the publication, which distributes over 1 million copies of magazines around the world every month and has a robust online presence, remains relevant in today’s context. It is driven by its focus to stay true to its Adventist heritage and retain the “God-given innovative spirit our pioneers exhibited” by inspiring, encouraging, and educating readers worldwide to be prepared for the soon coming of Christ.
It was from this vision that the Adventist Review, then known as the Present Truth, was launched. Over 170 years later, today, it continues to be a pillar in the Adventist Church.
Kim reminded attendees the Adventist Review is “not another church publication, but one that has a prophetic mandate until the Second Coming of Jesus.” Taking this into account, the ministry consistently remembers its history and unique calling for inspiration, recalling its purpose as it seeks to preserve the core elements of its identity moving forward.
- Improve global access to content (including multilingual capabilities),
- Grow an engaged digital audience that will ultimately drive their print-based content strategy,
- Adventist Review to be nimble and timely in the content produced, and
- Increase digital traffic to create more opportunities
Why make these changes now? Kim shares,“We believe…we need to do print and digital together.” This important transition will include a five-step process to create a simplified brand structure, increase website functionality, create a media [video and print] ecosystem, increase multilingual capabilities, and fold all products into the new media ecosystem. As part of this process, Adventist Review will launch three new products produced weekly, monthly, and quarterly, respectively: InReview, counterScript, and Front Pew. Kim specifically highlighted counterScript as a new publication designed to help Adventists realize their unique identity and calling as counter-cultural in today’s context of secularism and consumerism while upholding the truths found in Scripture.
In closing, Kim urged, “I’m calling upon church leaders. Let’s work together and be in collaboration together…We cannot do this with our staff of 20 by ourselves, but we want to link with division and union leadership, and to unite the Church together on the message of Scripture and prepare our Church for the Second Coming of Jesus.”
Anais Anderson
The original version of this story was posted on the ANN Website.
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